About Me
I've always found confidence through clothes. Before becoming a stylist, I built a successful career in branding and marketing predominantly in the beauty industry and then working as a consultant on brand strategy across fashion, beauty and beyond. As I progressed, I became increasingly aware that how I presented myself shaped how others perceived me, and often influenced the opportunities that came my way.
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But I also noticed something else. I kept seeing talented women being overlooked not because they lacked ability, but because of how they presented themselves. That stayed with me.
I once worked with an exceptionally talented woman running her own successful business. Organised, intelligent, driven but she often arrived at meetings without time to think about her appearance, and unintentionally it sometimes undermined how clients perceived her expertise. I realised how often this happens. People are judged, quietly and quickly, by the way they dress. So many women are extraordinary – their style just hasn't caught up yet.
These are the women I most want to work with. Because with just a little guidance, everything shifts. I want you to step into opportunities without hesitation and stop thinking "that's not for someone like me." Because it absolutely is.
I'm qualified with excellence as a Personal Stylist and Advanced Colour Analyst from the London College of Style, and I hold a Distinction as a Style Coach from The Style Coaching Institute.
My Own Style Journey
Like most women, my style has moved through different seasons of life. Corporate life shaped a polished, slightly edgy look that helped me project confidence and credibility. Marriage brought something more sophisticated. Motherhood shifted my identity, as it does for so many women, and for a time, I lost my sense of personal style altogether.
Then came further transitions, including recovery from a serious brain injury. That experience changed how I see everything – especially the importance of living authentically and choosing what truly matters.
Now, my approach to style is different. Freer. More intentional, more sustainable, and more personal. And that perspective shapes every client I work with.
Life Beyond Styling
I'm also a mum to two teenage daughters, share life with my husband (who DJs on the side), and love countryside walks, baking, meditation, spa days, holiday planning, theatre trips and of course a mooch around the shops.
Working together is relaxed, fun, collaborative and completely supportive. This is your space to explore who you are now – and who you want to become. No judgement, just guidance. Let's go.
Ready? Let's find your rhythm.
Get in touchNot sure which service is right for you? See Not Sure Where to Start? or Know Your Style.